THE COACH · Florence Rouchy

Human Luxury —Steel to Icon

Innovative, bespoke coaching for international leaders, founders and CEOs. A holistic approach integrating the human being, business, career, environment and life to unlock each individual’s full potential across cultures.

EMCC & ICFCertified coach

20 yearsFinance, luxury, tech

Paris · Dublin · ShanghaiCoaching worldwide

Davos 2026Startup World Cup jury

Portrait of Florence Rouchy, EMCC and ICF certified executive and business coach
About

Florence Rouchy

EMCC & ICF certified coach at Kingstown College in Dublin

Florence Rouchy is a French business coach, EMCC & ICF certified at Kingstown College in Dublin, with more than ten years in Finance, Mergers & Acquisitions and banking before founding Florence Rouchy Limited. Based in Paris after years in Ireland, she guides internationals from all over the world in their life, business and career, and she is the coach of global leaders: CEOs and C-suite, international founders, English-speaking and multicultural executives, moving from steel to icon.

Who I coach

Three profiles, one standard

CEOs & C-suite

The confidential space where a CEO can think, doubt and redesign the way they lead.

International founders

The company is growing faster than you are. Become the leader it needs next.

Multicultural leaders

Leading in Paris, Dublin or Shanghai means leading between codes.

Coaching

A tailored approach

Human Luxury is a coaching approach built on one belief: the human being is the real luxury. Each journey is unique, so every engagement is made to measure, at human scale.

One language equals one identity, one attitude, one life. This approach spans every culture in the world and every foreign language. To coach a leader across cultures is to work with the whole of who they are, their history, their accents, their codes, not only with their role.

It covers every kind of coaching: life, executive, career transition and business. It includes settling into a foreign country, its codes, its culture, its unwritten rules, when you arrive and nothing is obvious yet. And it works in the other direction too: learning to read cultures different from your own, at home.

Life Coaching

Find your balance and meaning in your personal life. Together, we will clarify your values and build a path towards fulfilment.

Executive Coaching

Develop your leadership and managerial skills. An executive-specific coaching approach to excel in your role.

Career Transition

Accompany your professional changes with confidence. Identify your aspirations and build a plan to achieve your goals.

Business Coaching

Develop your business strategy and accelerate growth. Expert guidance for entrepreneurs and business leaders in fashion, luxury, finance and tech.

Not sure which experience is yours?

The World Intensive

Start with a free, confidential diagnostic. THE COACH WORLD INTENSIVE: 90 days to lead, live and succeed in your world country.

  • Cross-cultural guidance
  • Business development
  • Leadership & career
  • Life integration
THE COACH WORLD INTENSIVE, 90 days to lead, live and succeed in your world country
How it starts

Three steps, no commitment

1

Request your diagnostic

A short form. Florence reads every request herself and answers within 48 hours.

2

Discovery call

30 minutes with Florence, not with a salesperson. You choose the time.

3

Your next step

If it is a fit, you agree the format and the fee together.

New · Art Lab

Leadership you can see, draw and paint

Creative workshops for leaders and teams: drawing, colour, ink, puzzle and a collective fresco. Any Art Lab fee is credited toward the World Intensive if you sign within 30 days.

Free quiz · 2 minutes

What kind of global leader are you?

Five questions to reveal your leadership profile across cultures.

The book

Yang Lan 阳兰: Turning Your Difference into Light

By Florence Rouchy. Book 1. A memoir in four parts, from a corporate career in Paris to Shanghai, three countries of business and the name Yanglan, given to her in a Chinese classroom. Available on Amazon.

Yanglan 阳兰, Turning Your Difference into Light, by Florence Rouchy. Now on Amazon Kindle
Testimonials

They trusted me

“My coaching with THE COACH was a true revelation. In just a few months, I was able to clarify my priorities and make a successful career transition.”
Marie L. · Marketing Director
“A warm and professional approach that helped me develop my leadership and find the balance between demanding and benevolence.”
Thomas D. · CEO
“Thanks to this support, I found the confidence to start my own business. A truly transformative experience.”
Sophie M. · Entrepreneur
Locations

Coaching worldwide

Available for in-person and online coaching sessions across the globe.

Paris, coaching location with Florence Rouchy

Paris

Dublin, coaching location with Florence Rouchy

Dublin

Shanghai, coaching location with Florence Rouchy

Shanghai

Insights

Recent perspectives from World Business Week

Field notes from Davos, and what the work looks like for CEOs, founders and expat leaders. Each piece links to the posts behind it.

Filter by topic
Filter by language
About THE COACH

Who I am, THE COACH

For English-speaking top managers, CODIR, C-suite executives and international business founders navigating leadership across cultures.

Article

World Business Week

Leadership without borders

How global executives are redefining influence across cultures, from Paris boardrooms to Davos jury seats and Shanghai deal tables.

6 linked posts · LinkedIn

World Business Week

THE COACH at Global Business Week in Davos

Ambassador of France, jury member at Startup World Cup, and executive coach on the ground: field notes from a week where global leadership was tested in the open.

9 linked posts · LinkedIn, Instagram

Luxury & Business

The new codes of human luxury

In an era of hyper-performance, the true differentiator is presence, intention and human depth.

7 linked posts · LinkedIn, Instagram, YouTube

Entrepreneurship

Building a business with meaning

Founders who thrive are those who align ambition with a coherent inner compass, not just a strategy deck.

6 linked posts · LinkedIn

Expat Executives

Thriving as an expat leader

Relocation is more than logistics. It is a reinvention of identity, network and executive presence.

8 linked posts · LinkedIn, Instagram

Questions

Before you book

English, French and Mandarin. You can alternate between sessions.

In person in Paris, and by video anywhere in the world. Florence also works with leaders in Dublin and Shanghai.

With a diagnostic conversation. You describe your context and objective, and together you decide whether and how to work.

The fee is agreed together and discussed during the diagnostic.

Contact

Start your journey

Ready to transform your life? Book a free discovery call to discuss your goals and see how I can help you.

Send a message

Prefer to write? Florence replies personally within 48 hours.

contact@the-coach.io · Paris · Dublin · Shanghai

Book a discovery call

30 minutes with Florence.

Dublin Fashion Week · On hold, to be confirmed in 1 to 2 years Follow the news